Ideas Festival Emory

Carrie Buse is Head of Design for Mattel’s Future Lab, an innovation team focused on pioneering the future of play through tech-enhanced products, virtual collectibles, and mixed reality experiences. She also spearheads Mattel’s Design & Development initiative to ethically integrate AI-enabled processes into workflows and consumer-facing products.During her 20-year career at Mattel, Carrie has championed the intersection of physical and digital play through advanced concepts that put the needs of the user first. Her credits include Hello Barbie, a fashion doll powered by speech recognition and natural language processing; Hello Dreamhouse, a tech-enabled playset designed to give the child more control over bringing their stories to life; and Barbie Video Girl, a doll inspired by YouTube trends in which kids made videos with their dolls. (Keep an eye out for Video Girl’s cameo appearance at the Weird Doll’s house in The Barbie Movie.) Carrie also co-created the content and curriculum for the Barbie™ You Can Be Anything™ programming experience on Tynker, teaching over 1M kids basic coding concepts via playful Barbie themes. In addition to the Barbie brand, Carrie has supported Monster High (both OG and the reboot), Hot Wheels, Mattel Games, and Fisher Price.Prior to Mattel, Carrie freelanced as a Writer/Producer/Experience Designer crafting award-winning interactive content for Universal Pictures, Women in Film, and Philips Media Games.