About me
Keith Pepper is the owner and publisher of Rough Draft Atlanta, the leading hyperlocal media organization in metro Atlanta.
An Atlanta native with deep roots in the community, Keith acquired Rough Draft (née Springs Publishing) a community newspaper publisher, in December 2020 and has transformed it into a digital-first media company that reaches almost one million readers a month across print, web, email, and social media.
With over two decades of experience in local and global media, Keith's career began at age 16 when he started working at WSB Radio. He has worked in global leadership positions at Jupiter Media Metrix, Hitwise, Experian Marketing Services, and Outbrain.
Keith serves as the board chair of The Atlanta Press Club and sits on the boards of the Brookhaven Chamber of Commerce, the Sandy Springs Perimeter Chamber, and Wholesome Wave Georgia. Previously, he was a board member of Kate's Club.
Keith is a graduate of the Grady School of Journalism at the University of Georgia.